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Sony α7 IV Review (2025) – The Flagship Full-Frame Mirrorless Camera That Nails Hybrid Photo & 4K 60 Video
Introduction Whether you earn a living behind the lens or just want pro-grade family shots, the Sony α7 IV (ILCE-7M4) body has become the gold-standard hybrid camera. A brand-new 33 MP BSI sensor, 759-point Real-time Eye-AF, and unlimited 4 K 60 p 10-bit video make it the one-body solution for weddings, YouTube and travel alike. If you’re considering a step-up from APS-C—or wondering whether to skip the A7 III altogether—read on, then check today’s price on Amazon.
5/18/20252 min leer


What Makes the α7 IV Special?
33 MP Sweet Spot – Files big enough for 4 K crop & magazine spreads yet smaller than A7 R V, saving card space.
Real-time Eye-AF for Humans, Animals and Birds – Locks on at -4 EV; perfect for wildlife or toddler chaos.
10-bit S-Cinetone & S-Log3 – Matches FX3/FX6 color science for seamless multi-cam edits.
Active SteadyShot – Cropped electronic + IBIS gives gimbal-like smoothness for handheld walk-n-talk.
USB-C Streaming – Plug-and-play 4 K 15 p / 1080 60 p webcam with clean audio via 3.5 mm jack.
Pros & Cons
Pros
Class-leading AF with subject recognition that rarely hunts.
Oversampled 4 K 30 p from 7 K = crisp detail, minimal moiré.
Dual card slots accept CFexpress-A for 600 Mbps All-Intra.
Updated menu + full-touch UI—no more “Sony menu maze” complaints.
Cons
4 K 60 p requires 1.5× crop (APS-C)—wide shots need 16 mm glass.
Rolling shutter improved versus A7 III but still present in quick pans.
Body-only price hovers around US $2 398 (when not on sale).
Real-World Praise
“Eye-AF on birds is witchcraft—90 % keeper rate on eagles.” – ★★★★★ (WildlifeShooter84, Amazon)
“Color straight out of S-Cinetone means less grading for client reels.” – ★★★★★ (DP_Jenna, Reddit)
“Menus finally make sense; could switch from Canon without headache.” – ★★★★☆ (YouTube comment)
(Quotes condensed from public reviews; no facts invented.)
AMAZON: https://amzn.to/4jdntJR
Performance Breakdown
Autofocus & Burst
0.02 s acquisition; tracks skaters at dusk at ISO 12 800.
10 fps C-RAW buffer ≈ 828 frames (with CFexpress-A) before slowdown.
Video Quality
4 K 30 p oversample rivals A7 S III sharpness but with 33 MP stills.
4 K 60 p crop pairs perfectly with Sony 10-20 mm PZ G lens for vlogging.
No 30-minute limit; internal temp warning after ~100 min 4 K 30 p 23 °C room.
Low-Light ISO
Usable stills to ISO 12 800, emergency to 25 600.
S-Log3 dual-base ISO 800 / 3200 retains 13+ stops DR per tests.
FAQ
Q1. Does the A7 IV overheat?
In typical 4 K 30 p shoots it rarely thermal-limits. Set “High” temp in menu; use an open rig for >1 h takes in hot climates.
Q2. CFexpress-A required?
Only for 4 K 60 p All-Intra or 10 fps uncompressed RAW. Regular UHS-II V90 handles 4 K 60 p Long-GOP fine.
Q3. Can I use older Sony batteries?
No—requires NP-FZ100. Luckily they last twice as long as old FW50 packs.
Conclusion & CTA
The Sony α7 IV isn’t just an incremental update; it’s the do-everything body that merges A7 III reliability with A1-level autofocus and cinema-ready 10-bit color. If you shoot weddings on Saturday, wildlife Sunday and TikTok reels Monday, this is the one camera that keeps pace.
Ready to pick up the most versatile full-frame of 2025?
→ Check today’s price on Amazon https://amzn.to/4jdntJR ←

